Sam Altman, founder of OpenAI, recently said that AI will replace “95% of what marketers use agencies, strategists, and creative professionals for today.” I’m not holding my breath, but I do believe that marketers will need to learn how to effectively use AI in order to remain competitive. This past year I have been making […]
How to Boost Digital Marketing Conversions Using The Power of Retargeting
What is Retargeting? Retargeting is a powerful tactic for reaching users who have already engaged with your brand to continue their customer journey. This blog post dives into the power of retargeting in paid media and different types of retargeting options to consider. Why is Retargeting Valuable? People who have already engaged with your brand […]
Benefits of Organic Social Boosting Using LinkedIn Ads
Looking to take your LinkedIn company page to the next level? Boosting your organic content with LinkedIn ads is an easy way to reach new audiences by amplifying your top-performing posts. What is an organic social post? An organic social post is any social media post without a paid promotion. Organic social posts are displayed on […]
How to Make Your Marketing Content More Accessible
I posted a poll on Twitter asking what type of content my followers are most likely to consume on Instagram Live. One answer that I didn’t anticipate was “None. It’s never captioned.” Whether you’re producing a video, posting an article or blog on your website, or uploading a photo to social media, it is important […]
DIY Digital Marketing Internship: Newsletters, Webinars and Informational Interviews
While it may be a challenging time to find a job, it is a great time to pick up some new skills to add to your resume. It is up to you to take ownership of your professional development. Over the next several weeks, I’ll be sharing tips to help you to build your own […]
7 Habits to Help You Work Productively from Home
I’ve been working remotely for 6 years now. In that time, I have learned a lot about how to maintain motivation throughout the day in order to get my work done and leave space for the things I love to do outside of work. Whether or not you can actually form a new habit in […]
A Lesson in Slowing Down
I am an extremely goal-oriented person. Part of this is due to how success is celebrated in our culture, where productivity and “busyness” are virtues. Part of it is just how I’m wired. For those of you familiar with the Enneagram test, I’m a type 3 (known as the achiever). I’ve never been great at […]
Answers to Your Questions About Working Remotely
Fact: Working remotely is on the rise. With today’s technologies, there are many types of work that can be executed successfully outside of a specific place. There are many benefits to remote work for both employees and employers, including increased productivity and flexibility, as well as the ability to hire top talent regardless of geographic […]
How to Get Started in Digital Marketing
I’ve recently had several folks reach out to me asking for tips to learn digital marketing. One thing that really impresses me when I read resumes or interview is when people take advantage of all of the free resources online. You can get Google Ads and Analytics certified, volunteer at marketing conferences like Social Media […]
How to Make Your Own GIFs
GIFs are easy for your audience to consume and provide an opportunity for you to share more information with viewers than a static image can. You can use them to show movement (like a rocket launch), share a demo, provide a teaser to a longer video, or simply to entertain viewers. Follow the steps below […]