video marketing Archives

How to Make Your Marketing Content More Accessible

January 31, 2021 No Comments

I posted a poll on Twitter asking what type of content my followers are most likely to consume on Instagram Live. One answer that I didn’t anticipate was “None. It’s never captioned.” Whether you’re producing a video, posting an article or blog on your website, or uploading a photo to social media, it is important […]

How to Use Shareable Videos and GIFs on Social Media

October 21, 2019 2 Comments

How to use videos and GIFs on social media

One of the things I love about digital marketing is that there is always something new to try. When putting together the social media promotion strategy for vForum Online, VMware’s largest virtual event for IT professionals that happens twice a year, innovation is always on the forefront of my mind. For last week’s event, I […]