Elena Salazar
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Digital Marketing, Social Media Tips

How to Make Your Marketing Content More Accessible

January 31, 2021 No Comments
Woman typing on Macbook

I posted a poll on Twitter asking what type of content my followers are most likely to consume on Instagram Live. One answer that I didn’t anticipate was “None. It’s never captioned.” Whether you’re producing a video, posting an article or blog on your website, or uploading a photo to social media, it is important […]

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Social Media Tips

How to Use Shareable Videos and GIFs on Social Media

October 21, 2019 2 Comments
How to use videos and GIFs on social media

One of the things I love about digital marketing is that there is always something new to try. When putting together the social media promotion strategy for vForum Online, VMware’s largest virtual event for IT professionals that happens twice a year, innovation is always on the forefront of my mind. For last week’s event, I […]

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About Me

Hi, I'm Elena Salazar.
I am passionate about helping businesses increase the ROI of their digital marketing efforts.

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elenacsalazar

👩🏽‍💻Digital Marketer
I ❤️social media and innovation
🚀#NASAsocial alum
🌴 California girl

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Elena Salazar | Digital Marketer
elenacsalazarElena Salazar | Digital Marketer@elenacsalazar·
April 15, 2021

I just learned the acronym WIIFTA - what is in it for the audience? A critical question to ask yourself before making a presentation or posting on social media.

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elenacsalazarElena Salazar | Digital Marketer@elenacsalazar·
April 12, 2021

Even if you are fully vaccinated, the CDC recommends against sending your sales pitch to every new social media connection.

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elenacsalazarElena Salazar | Digital Marketer@elenacsalazar·
April 8, 2021

I am proud to have just completed the @OxfordSBS Digital Marketing: Disruptive Strategies program! 🎉

Thank you to the @VMware Take 1 Program for funding this professional development opportunity, and thank you to @MarcoFoelz for recommending the course.

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elenacsalazarElena Salazar | Digital Marketer@elenacsalazar·
April 8, 2021

Seeing live concerts starting to get scheduled again is giving me life💫

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elenacsalazarElena Salazar | Digital Marketer@elenacsalazar·
April 5, 2021

Every time I wake up to an earthquake in the middle of the night I remember that I still need to make an earthquake emergency kit.

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