Sam Altman, founder of OpenAI, recently said that AI will replace “95% of what marketers use agencies, strategists, and creative professionals for today.” I’m not holding my breath, but I do believe that marketers will need to learn how to effectively use AI in order to remain competitive. This past year I have been making […]
DIY Digital Marketing Internship: Newsletters, Webinars and Informational Interviews
While it may be a challenging time to find a job, it is a great time to pick up some new skills to add to your resume. It is up to you to take ownership of your professional development. Over the next several weeks, I’ll be sharing tips to help you to build your own […]
7 Habits to Help You Work Productively from Home
I’ve been working remotely for 6 years now. In that time, I have learned a lot about how to maintain motivation throughout the day in order to get my work done and leave space for the things I love to do outside of work. Whether or not you can actually form a new habit in […]
How to Get Started in Digital Marketing
I’ve recently had several folks reach out to me asking for tips to learn digital marketing. One thing that really impresses me when I read resumes or interview is when people take advantage of all of the free resources online. You can get Google Ads and Analytics certified, volunteer at marketing conferences like Social Media […]
5 Tips for Up-leveling Your LinkedIn Profile
Want to up-level your LinkedIn profile? LinkedIn is a great place to showcase your thought leadership and build your professional network. Also, your profile is one of the first places recruiters go when evaluating you for an open role. When is the last time you updated your LinkedIn profile? Here are some tips to help […]
The Secret to Writing Highly Engaging Tweets
Confession: Twitter is my favorite social media channel right now. I have met so many smart, inspiring people through Twitter chats and engagement feels more genuine than on other platforms. Twitter is a fast-paced platform. As a result, you have a short window to capture the attention of your audience. According to the SEO consulting […]
5 Tips to Get the Most Out of Attending a Conference
Conferences – you either love them or you hate them. I personally love them. I enjoy learning new things, chatting with other attendees, and discovering new things that I can implement when I go back to work. With the cost of attending conferences, the time off work, and possible travel that is involved, it is […]