Sam Altman, founder of OpenAI, recently said that AI will replace “95% of what marketers use agencies, strategists, and creative professionals for today.”
I’m not holding my breath, but I do believe that marketers will need to learn how to effectively use AI in order to remain competitive.
This past year I have been making time to learn about how AI is already disrupting marketing and how I can use AI to save time and drive innovation.
Here are some of the resources that I have found to be valuable.
LinkedIn Learning
LinkedIn Learning has a quick 42 minute lesson called “What is Generative AI?” The lesson covers what generative AI is, how it works, how to create your own content, types of AI models, as well as predictions, and ethical implications. I thought this was very engaging and easy to understand.
If you are interested in learning more, LinkedIn Learning has a whole section of featured artificial intelligence courses on various topics. Another quick, beginner lesson is “Nano Tips for Using Generative AI Tools for Better Marketing Outcomes.”
Marketing Artificial Intelligence Institute
Marketing Artificial Intelligence Institute hosts a free Intro to AI for Marketers webinar pretty regularly. Learn more and sign up here.
After attending the webinar, I was eager to learn more. I made a business case and got approval for my team of 11 to complete the Piloting AI for Marketers certification course. There is a bit of an investment for this course. As of March 2024, it is $499. However, you can get a group discount if several people in your organization sign up. What I really liked about this course were all of the case studies. I liked that in the course, Marketing AI Institute shares the AI pilots that they have run and their experiences. The course takes 8-10 hours to complete. There is a refreshed version of the course being released soon.
Hubspot
Hubspot Academy also offers a free AI for Marketers course that takes around 3 hours to complete. It was broken into 8-15 minute segments which made it easy to watch as much or as little as I had time for.
I liked that there were interviews with industry experts throughout the training. I learned a lot and it was a great refresher on the areas I was already familiar with.
Google Cloud
Google Cloud offers a Introduction to Generative AI Learning Path. I liked the Introduction to Generative AI (45 minutes) and Introduction to Large Language Models (30 minutes) modules. When it got to prompt design, it was more technical than I was interested in getting.
Fellow marketers – have you found any AI trainings you’ve enjoyed? Have you implemented any AI pilots? If so, drop a comment! I’d love to hear more about your experience.
