Many marketing myths can lead businesses astray. Today’s post is a collaborative piece. Aimee Savran and I will debunk 3 common marketing myths and share our perspectives on what is the truth. Aimee and I worked together on the Prisma Cloud marketing team at Palo Alto Networks from 2021-2022. We have kept in touch and […]
Sam Altman, founder of OpenAI, recently said that AI will replace “95% of what marketers use agencies, strategists, and creative professionals for today.” I’m not holding my breath, but I do believe that marketers will need to learn how to effectively use AI in order to remain competitive. This past year I have been making […]
What is Retargeting? Retargeting is a powerful tactic for reaching users who have already engaged with your brand to continue their customer journey. This blog post dives into the power of retargeting in paid media and different types of retargeting options to consider. Why is Retargeting Valuable? People who have already engaged with your brand […]
Looking to take your LinkedIn company page to the next level? Boosting your organic content with LinkedIn ads is an easy way to reach new audiences by amplifying your top-performing posts. What is an organic social post? An organic social post is any social media post without a paid promotion. Organic social posts are displayed on […]
I posted a poll on Twitter asking what type of content my followers are most likely to consume on Instagram Live. One answer that I didn’t anticipate was “None. It’s never captioned.” Whether you’re producing a video, posting an article or blog on your website, or uploading a photo to social media, it is important […]
While it may be a challenging time to find a job, it is a great time to pick up some new skills to add to your resume. It is up to you to take ownership of your professional development. Over the next several weeks, I’ll be sharing tips to help you to build your own […]
I’ve recently had several folks reach out to me asking for tips to learn digital marketing. One thing that really impresses me when I read resumes or interview is when people take advantage of all of the free resources online. You can get Google Ads and Analytics certified, volunteer at marketing conferences like Social Media […]
Follow the 6 steps outlined below to make a good first impression, increase the visibility of your profile, and show visitors what they can expect from your page.
Conferences – you either love them or you hate them. I personally love them. I enjoy learning new things, chatting with other attendees, and discovering new things that I can implement when I go back to work. With the cost of attending conferences, the time off work, and possible travel that is involved, it is […]