I posted a poll on Twitter asking what type of content my followers are most likely to consume on Instagram Live. One answer that I didn’t anticipate was “None. It’s never captioned.” Whether you’re producing a video, posting an article or blog on your website, or uploading a photo to social media, it is important […]
While it may be a challenging time to find a job, it is a great time to pick up some new skills to add to your resume. It is up to you to take ownership of your professional development. Over the next several weeks, I’ll be sharing tips to help you to build your own […]
GIFs are easy for your audience to consume and provide an opportunity for you to share more information with viewers than a static image can. You can use them to show movement (like a rocket launch), share a demo, provide a teaser to a longer video, or simply to entertain viewers. Follow the steps below […]
LinkedIn is a great place to showcase your thought leadership, build your professional network, and your profile is one of the first places recruiters go when evaluating you for an open role. When is the last time your updated your LinkedIn? Here are some tips for up-leveling your profile to make the most of the […]
Follow the 6 steps outlined below to make a good first impression, increase the visibility of your profile, and show visitors what they can expect from your page.
One of the things I love about digital marketing is that there is always something new to try. When putting together the social media promotion strategy for vForum Online, VMware’s largest virtual event for IT professionals that happens twice a year, innovation is always on the forefront of my mind. For last week’s event, I […]
Confession: Twitter is my favorite social media channel right now. I have met so many smart, inspiring people through Twitter chats and engagement feels more genuine than on other platforms. Twitter is a fast-paced platform. You have a short window to capture the attention of your audience. According to the SEO consulting company Moz, the […]