Your LinkedIn profile is a great place to showcase your thought leadership, build your professional network, and it is one of the first places recruiters go when evaluating you for an open role. Here are some tips for making the most of the platform in the new year.
Update Your Profile Photo and Header Photo
Is your profile photo recent and representative of how you currently look? I recommend updating your headshot every couple of years, or more frequently if you significantly change your look. The header photo is prime real estate on your LinkedIn profile, and helps influence your profile visitors’ first impressions of you. However, few people are leveraging custom images here. Not a designer? Neither am I! I used a Canva.com to create my header photo, and they have many free, customizable templates that you can choose from that are already in the optimal dimensions.
Here are some header photo examples:
Update Your Current Role
Make sure your profile is up to date with your current role, including details around any achievements you’ve had in the role so far. Try and use numbers, percentages, and dollar signs to highlight your impact.
Example: “Increased marketing contributed pipeline from paid social programs by 241% QoQ” is more impactful than “Manage paid social programs to drive marketing contributed pipeline.”
Explore New Opportunities
Are you open to a new role? The new year is a great time to re-evaluate your career goals, and whether your current company and position are helping you to grow and develop. LinkedIn has a great feature that you may use to signal to recruiters that you are open to new job opportunities. You may add specific job titles you are interested in, locations you are willing to work in, and full-time, part-time, or contract job types. Only recruiters will see this status, so you may job hunt discretely.
Take Advantage of LinkedIn Learning
Invest in yourself in 2020! Whether you are interested in growing in your existing role or preparing yourself for a new opportunity, there is a plethora of professional development content available via LinkedIn Learning. and you can try it for free for a month! There are courses of varying lengths and experience levels, and the platform recommends content for you based on your role and existing skills.
Write (and Ask for) Recommendations
Have any of your colleagues left for another opportunity lately? Have you accepted a new role? It is best to write, and request, recommendations while the working relationship is still fresh in your mind. If you take the time to write a thoughtful recommendation for someone else, they are likely to return the favor. If you are job hunting, asking a colleague to write a recommendation for you with the instruction of focusing on specific areas that are related to the role you are hoping to land can help you stand out as a promising candidate to recruiters and hiring managers.
I wish you a prosperous 2020 and hope these tips help you to build and engage with your professional network!