One of the things I love about digital marketing is that there is always something new to try. When putting together the social media promotion strategy for vForum Online, VMware’s largest virtual event for IT professionals that happens twice a year, innovation is always on the forefront of my mind. For last week’s event, I […]
Confession: Twitter is my favorite social media channel right now. I have met so many smart, inspiring people through Twitter chats and engagement feels more genuine than on other platforms. Twitter is a fast-paced platform and you have a short window to capture the attention of your audience. According to the SEO consulting company Moz, […]
Personal branding involves the creation of a consistent image and reputation that people associate with you. What do you want your public persona to be, and how can you use social media to influence the way people perceive you? Many women at the San Diego Women in Tech meet-up that I participate in expressed a desire to […]