I’ve recently had several folks reach out to me asking for tips to learn digital marketing. One thing that really impresses me when I read resumes or interview is when people take advantage of all of the free resources online. You can get Google Ads and Analytics certified, volunteer at marketing conferences like Social Media […]
GIFs are easy for your audience to consume and provide an opportunity for you to share more information with viewers than a static image can. You can use them to show movement (like a rocket launch), share a demo, provide a teaser to a longer video, or simply to entertain viewers. Follow the steps below […]
NASA Social is a program to provide opportunities for NASA’s social media followers to learn and share information about NASA’s missions, people, and programs. As those of you who follow me on social media already know, I was one of 50 social media pros that were invited to attend the SpaceX Falcon 9 launch of […]
One of the things I love about digital marketing is that there is always something new to try. When putting together the social media promotion strategy for vForum Online, VMware’s largest virtual event for IT professionals that happens twice a year, innovation is always on the forefront of my mind. For last week’s event, I […]
Find out why, and how, I changed my Instagram handle when the username I wanted was already taken.
Confession: Twitter is my favorite social media channel right now. I have met so many smart, inspiring people through Twitter chats and engagement feels more genuine than on other platforms. Twitter is a fast-paced platform. You have a short window to capture the attention of your audience. According to the SEO consulting company Moz, the […]
Conferences – you either love them or you hate them. I personally love them. I enjoy learning new things, chatting with other attendees, and discovering new things that I can implement when I go back to work. With the cost of attending conferences, the time off work, and possible travel that is involved, it is […]
Personal branding involves the creation of a consistent image and reputation that people associate with you. What do you want your public persona to be, and how can you use social media to influence the way people perceive you? Many women at the San Diego Women in Tech meet-up that I participate in expressed a desire to […]