GIFs are easy for your audience to consume and provide an opportunity for you to share more information with viewers than a static image can. You can use GIFs to show movement (like a rocket launch), share a demo, provide a teaser to a longer video, or simply to entertain viewers. Follow the steps below […]
NASA Social is a program to provide opportunities for NASA’s social media followers to learn and share information about NASA’s missions, people, and programs. As those of you who follow me on social media already know, I was one of 50 social media pros that were invited to attend the SpaceX Falcon 9 launch of […]
Your LinkedIn profile is a great place to showcase your thought leadership, build your professional network, and it is one of the first places recruiters go when evaluating you for an open role. Here are some tips for making the most of the platform in the new year. Update Your Profile Photo and Header Photo […]
During Thanksgiving dinner, my family takes turns talking about what we are grateful for. While a lot of people reflect on what they are thankful for on Thanksgiving, there are benefits to practicing gratitude year-round. It is so powerful to practice gratitude every. single. day. I whole-heartedly agree with the Zig Ziglar quote that “The […]
Follow the 6 steps outlined below to make a good first impression, increase the visibility of your profile, and show visitors what they can expect from your page.
One of the things I love about digital marketing is that there is always something new to try. When putting together the social media promotion strategy for vForum Online, VMware’s largest virtual event for IT professionals that happens twice a year, innovation is always on the forefront of my mind. For last week’s event, I […]
Find out why, and how, I changed my Instagram handle when the username I wanted was already taken.
Confession: Twitter is my favorite social media channel right now. I have met so many smart, inspiring people through Twitter chats and engagement feels more genuine than on other platforms. Twitter is a fast-paced platform and you have a short window to capture the attention of your audience. According to the SEO consulting company Moz, […]
Conferences – you either love them or you hate them. I personally love them. I enjoy learning new things, chatting with other attendees, and discovering new things that I can implement when I go back to work. With the cost of attending conferences, the time off work, and possible travel that is involved, it is […]
Personal branding involves the creation of a consistent image and reputation that people associate with you. What do you want your public persona to be, and how can you use social media to influence the way people perceive you? Many women at the San Diego Women in Tech meet-up that I participate in expressed a desire to […]