I am an extremely goal-oriented person. Part of this is due to how success is celebrated in our culture, where productivity and “busyness” are virtues. Part of it is just how I’m wired. For those of you familiar with the Enneagram test, I’m a type 3 (known as the achiever). I’ve never been great at […]
Answers to Your Questions About Working Remotely
Fact: Working remotely is on the rise. With today’s technologies, there are many types of work that can be executed successfully outside of a specific place. There are many benefits to remote work for both employees and employers, including increased productivity and flexibility, as well as the ability to hire top talent regardless of geographic […]
How to Get Started in Digital Marketing
I’ve recently had several folks reach out to me asking for tips to learn digital marketing. One thing that really impresses me when I read resumes or interview is when people take advantage of all of the free resources online. You can get Google Ads and Analytics certified, volunteer at marketing conferences like Social Media […]
How to Make Your Own GIFs
GIFs are easy for your audience to consume and provide an opportunity for you to share more information with viewers than a static image can. You can use them to show movement (like a rocket launch), share a demo, provide a teaser to a longer video, or simply to entertain viewers. Follow the steps below […]
NASA Social: The SpaceX CRS-19 Rocket Launch
NASA Social is a program to provide opportunities for NASA’s social media followers to learn and share information about NASA’s missions, people, and programs. As those of you who follow me on social media already know, I was one of 50 social media pros that were invited to attend the SpaceX Falcon 9 launch of […]
5 Tips for Up-leveling Your LinkedIn Profile
Want to up-level your LinkedIn profile? LinkedIn is a great place to showcase your thought leadership and build your professional network. Also, your profile is one of the first places recruiters go when evaluating you for an open role. When is the last time you updated your LinkedIn profile? Here are some tips to help […]
Practice Gratitude Beyond Thanksgiving
During Thanksgiving dinner, my family takes turns talking about what we are grateful for. While a lot of people reflect on what they are thankful for on Thanksgiving, there are benefits to practicing gratitude year-round. It is so powerful to practice gratitude every. single. day. I whole-heartedly agree with the Zig Ziglar quote that “The […]
How to Optimize Your Twitter Profile in 6 Steps
Follow the 6 steps outlined below to make a good first impression, increase the visibility of your profile, and show visitors what they can expect from your page.
How to Use Shareable Videos and GIFs on Social Media
One of the things I love about digital marketing is that there is always something new to try. When putting together the social media promotion strategy for vForum Online, VMware’s largest virtual event for IT professionals that happens twice a year, innovation is always on the forefront of my mind. For last week’s event, I […]
Changing My Instagram Username (and an experience with kindness from a stranger)
Find out why, and how, I changed my Instagram handle when the username I wanted was already taken.